About Me


What started as a desperate plea for perfect skin, ended in a skincare addiction!

Hi, I’m Sera. Founder of the Simply Sera blog, and the face behind Simply Sera on Instagram. I love skincare, yoga and LOVE to travel. I'm also a Sagittarius, if that helps further explain me ...


Growing up, I always wanted to work for a luxury fashion magazine and had the dream of one day being a Beauty Editor. But, since magazine is dead (except to me -- I still read magazines!) I started my own online magazine (aka a blog!) to share my favourite skincare products, life hacks and travel guides.

My goal with Simply Sera is to keep everything super simple, super affordable and very real -- no Photoshop'd, filtered images here! And yes, I take all photoes on an iPhone (imagine ME carrying around a DSLR... won't ever happen).

Thanks for following along, I hope you love everything I feature on here as much as I do!

xo,
Sera
Note: Though some products might be gifted to me by brands or PR companies, I never promote products that I don't 100% believe in. I try everything before I review it, so you can trust this resource! That said, every body is different and what works for me may not be right for you. If you have specific questions about any products, please feel free to reach out via Instagram! xo

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